Monday, March 2, 2009

Internet and business assignment

1. IP address is 67.87.192.185
2. hostname is ool-4357c0b9.dyn.optonline.net
Im located in the bronx
My service is located at cablevision in the bronx
Hostname: ool-4357c0b9.dyn.optonline.net
ISP: Optimum Online (Cablevision Systems)
Organization: Optimum Online (Cablevision Systems)
Proxy: None detected
Type: Cable/DSL
DoubleClick is a company that develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann Interactive, AKQA etc.) and publishers who service customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Visa USA, Nike, Carlsberg among others. DoubleClick's headquarters are in New York City.
"DoubleClick was founded in 1996. It was formerly listed as "DCLK" on the NASDAQ, and was purchased by private equity firm Hellman & Friedman in July 2005. Unlike many other dot-com companies, it survived the bursting of the dot-com bubble. In March 2008, Google acquired DoubleClick http://en.wikipedia.org/wiki/DoubleClick"

Double click .com
Emphasis palced on several criteris including TQM: "the processes and procedures
For ensuring the quality of every interaction."
Offers
Consultant services:
-product usage consulting
-business process consulting
Training services:
-off site, web based (self study, web seminars and simulations)

Double click is a management tool that operates throught the internet to offer quality control processes that insure that customer to business and business to customer interaction is documented at every level so the company can determine how efficient its marketing and customer relations components (digital departments) are performing





3. Im aware of what cookies do, and I dont particularly like third party cookies tracking my behvaior although Pirrilo says that by allowing tracers it gives him more content when he is searching. I think he's being somewhat naive
4. 1-2 E blogger http://ssbexec.blogspot.com/
4.4.1 Internet and nsiness wiki visits
1/1-1/31= 345
2/1- 2/23 = 1082
total................. 1427
How many visits did the site receive in this period?
Of the cities from which people visited the site, which one is furthest from SUNY Purchase?
Which browser was least used by site visitors in this period?
4.4.2 farthers site visitor: USA-Seattle Washingtom 1 visit; Canada-West Vancouver 1 visit
4.4.3 The least used browser: Blazer .14%
5. Look at Traffic Sources. Which keywords accounted for the most visits in this period?
internet and business wiki. 78 visits accounted for 19.65% of visits during this period
6. Look at Content. Which page on the site was most visited in this period? How many visits did it receive?
student-pages 2,566 visits accounted for 22.89% of traffic
7. Look at Goals. Note that I set up the goal to be a visit to the Assignments page. I also assigned a value of $10 to the goal.
-What was the average conversion rate over this period? 48.56%
-Click on Goal Value. If I received $10 for every person who visited the Assignments page on 2/23/09, how much would I have made? 710
-Click on Funnel Visualization. What percent of visitors visited the home page and then visited the Assignments page? 644/47%